Brau Union Österreich AG 2015



8 breweries*
of Brau Union Österreich AG

2 breweries*
of Vereinigten Kärntner Brauereien AG

31 sales and distribution warehouse

55 sales partners

14 beer brands

100 beers


more than

5.0 m. HL of beer sold

Strongbow since April of 2015
49,000 customers
689.4 m. €
in revenues


64 m. €

in investment

Markets for sales

Our brands are regionally embedded, main markets for sales are therefore the respective regions in Austria. Exports are increasing – the brands Gösser and Zipfer, our big sellers, are mainly sold in Germany and Italy. Other export markets are Slovenia and Russia.


In 2015 our sustainability efforts have been rewarded:

– TRIGOS OÖ for integrated CSR-engagement

– HEINEKEN Best Practice award

– GREEN BRANDS Austria 2016/2017 for making a major contribution to the environment.

Brau Union Österreich is the biggest brewing company in Austria. Since 2003 it has been a part of the international Heineken family. Core business is production and sales of beer, mixed beer and innovations as well as trading all sorts of beverages – wine, international beers and soft drinks.

Brau Union Österreich attaches great importance to the best raw materials, the highest quality and sustainable production – with our environment and society as a whole in mind.

* Since 2015 Vereinigte Kärntner Brauereien AG is an affiliate of Brau Union AG. The particular nature and autonomy of Vereinigte Kärntner Brauereien AG remains, possible synergies in supply chain are exploited. In this year’s report we do not report on any figures of Vereinigte Kärntner Brauereien AG – due to transparency, we have however put Villacher brewery and speciality-brewery Schleppe in Klagenfurt into the map.

What drives us: our vision and our values
“Brewing a Better World” – our sustainability strategy and its dimensions
From the grain to the customer: the five sections of our value chain:
The principal areas of our sustainability strategy